With the help of eye-tracking systems, we get information on eye movements that tell us if the users are for example reading or just scanning the presented information, implicating the level of cognitive activity and task difficulty. Besides, other information about the user behavior can be explored e.g. which areas they devote most attention to, how they search for specific information, how long they continue observing pictures and verbal information, what grabs their attention first, etc.
Offering maximum flexibility and highly accurate data, our eye-tracking systems (Tobii X2-60 Eye Tracker, SMI Eye Tracking Glasses 2.0) allow interaction research with computers, mobile devices, analog interfaces and real world as well as virtual scenarios. Application examples include: usability studies, marketing research, psychology, behavioral studies, vision research.
Project duration: since 2001
Project leader: Jochen Martin